“A world in which nine billion people can live well, and within the planet’s resources, by 2050”
-World Business Council for Sustainable Development
To achieve this vision a fundamental transformation is needed: in the way we extract, produce and consume resources: a transition from linear to circular products and processes, and from fossil to renewable energy. This entails leadership and an adaption in business models to enable regeneration after ecological and social degradation.
Business has a key role to play in this transition to a sustainable society.
At its core, sustainability is an innovation challenge.
Sustainability entails identifying opportunities and risks in a turbulent, complex and globalized environment. Approaching sustainability as a strategic opportunity opens up a vast potential for innovation and creativity. It is a starting point for an active dialogue with stakeholders. Through this dialogue, and by making sustainability a measurable part of your company’s strategy, you can adjust to and anticipate changes. Profitability will improve as your company becomes more attractive to employees, customers and other stakeholders.