Business has a key role to play in the transition to a sustainable society (*
). We need a fundamental change in the way we extract, produce and consume resources. At its core, sustainability is an innovation challenge.
Sustainability entails identifying opportunities and risks in a turbulent, complex and globalized environment. Approaching sustainability as a strategic opportunity
opens up a vast potential for innovation and creativity. It is a starting point for an active dialogue with stakeholders. Through this dialogue, and by making sustainability a measurable part of your company’s strategy, you can adjust to and anticipate changes
. Profitability will improve as your company becomes more attractive to employees, customers and other stakeholders.